SpotMenus business customers will also be able to order smart-enabled marketing and promotional materials, with NFC and Bluetooth beacon technology, which enables context-sensitive and location-aware interaction with the SmartMenus app, such as tapping a bar coaster to display a happy hour menu. SpotMenus is designed with convenient user-experience and privacy concerns in mind: consumers are not required to register or provide any personal information to view menus.Īn optional SpotMenus native mobile app for iOS and Android smartphones will be available in the Apple and Google app stores shortly, which automatically notifies customers when they are within the vicinity of a participating location, without requiring QR code scanning. ![]() Once opted-in, these establishments will receive a personalized welcome kit containing window stickers, table signs, and point-of-sale (POS) displays with dynamic QR codes that can be easily scanned by smartphones to instantly display a menu in web browsers. ![]() Starting today, distributor and supplier customers can enroll individual or mass-numbers of locations into the SpotMenus platform. “These deep industry relationships and capabilities uniquely positions BrandMuscle to work with food and beverage distributors to help millions of independent restaurants and bars provide a convenient and sanitary method of viewing digital menus on personal smartphone devices.” “BrandMuscle has long-standing relationships with over 200 leading beverage, alcohol and foodservice brands, supporting over 20,000 supplier and distributor sales representatives, who provide customized menus and local marketing materials to restaurants and bars around the country,” said Richard Mendis, Chief Strategy Officer at BrandMuscle. BrandMuscle already designs, produces, and delivers nearly two million menus and menu books each year to establishments nationwide, on behalf of the largest food and beverage suppliers, and SpotMenus is a natural extension to these offerings. It is the only digital menu platform to leverage proven technology for managing large numbers of business locations, supplier brands, and automated chargeback processes that comply with individual state laws governing the sale and marketing of alcoholic beverages. SpotMenus enables alcoholic beverage distributors and food suppliers to provide immediate support for mobile-enabled menus to both independent and multi-location establishments, at scale. The State of California recently issued guidelines recommending establishments provide digital menus to patrons when possible, to supplement disposable and sanitary menus, and it is anticipated that this will become a standard best practice recommended throughout the country. This digital menu solution complements disposable, sanitary, antimicrobial and washable physical menus, to help restaurants minimize risk to employees and customers as they begin to open for business. Through the web-based platform, establishments will be able to offer patrons a safe and sanitary method for instantly viewing menus on a personal mobile device, without requiring registration or download. Producer of Menus and Point-of-Sale Marketing Materials Introduces Location-Based Digital Menu Platform, Optimized for Food and Beverage Distributors CHICAGO, Ill., – BrandMuscle, the industry leader in integrated local and channel marketing, today announced the launch of SpotMenus, a digital menu platform designed to help restaurants, bars, and other on-premise establishments of all sizes, adhere to state guidelines for operating safely amidst COVID-19.
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