![]() Those ‘hotspots’ allow the dealership to then create a specific video or even provide additional information on the vehicle. Price said Car Media 360 does much of the same while adding the ability to create a full 360-degree view of the exterior or interior of the vehicle and then to add a set of ‘hotspots’ to the image. So, we developed the first iteration of Car Media, that helped dealers in how to position a vehicle, what photos to take and in what sequence to take the photos.” “Then we recognized the need to deliver a solution that dealers could use on their own, using their own resources. ![]() “We started off as a lot capture company some 10 years ago, sending out photographers to take pictures of a dealer’s inventory,” said Randy Price, vice-president, growth, with Car Media – an AutoVerify company. And it can be created in about 10 minutes following the app’s step-by-step templates that guides a person through taking the photos and the 360-degree capture. The Car Media 360 application allows staff to take – in addition to photos of new and pre-owned vehicle inventory to be used on a dealership’s website or on a vehicle marketplace – 360-degree views of both the interior and exterior of a vehicle that can be then viewed either on a website or a mobile device. At the recent NADA show held in Dallas, Texas in January of this year Car Media unveiled what can be called its next-generation vehicle merchandizing tool, Car Media 360.Ĭar Media 360 is the latest iteration of the company’s Car Media self-service vehicle merchandizing tool Car Media 2.0.
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